Business Benevolence

Businesses need new customers, non-profits need new revenue. I play matchmaker, helping you build meaningful connections and lifelong advocates.
Spirits

Bourbon Cares

Mission:

Craft the next generation of Kentucky Bourbon aficionados, while providing a new revenue vertical for Forecastle Foundation.

Strategy:

Design a “turn-of-the-century rickhouse meets prohibition-era speakeasy” inside Forecastle Festival. Combine bands with brands. Invite bands to sample single-barrel selections from their favorite brands. Pair Woodford Reserve, Four Roses, Old Forester, Heaven Hill and Wild Turkey with artists Alabama Shakes, Band of Horses, Spoon, and more.

Results:

National press and alignments with popular artists, while thousands raised to support the Foundation. The activation grows from a 900 to 15,000 square foot experience, and Forecastle is hailed as “Bourbon’s Most Important Festival” by Wall Street Journal best-selling author Fred Minnick..

Bourbon Cares

Spirits

Bourbon Cares

Mission:

Craft the next generation of Kentucky Bourbon aficionados, while providing a new revenue vertical for Forecastle Foundation.

Strategy:

Design a “turn-of-the-century rickhouse meets prohibition-era speakeasy” inside Forecastle Festival. Combine bands with brands. Invite bands to sample single-barrel selections from their favorite brands. Pair Woodford Reserve, Four Roses, Old Forester, Heaven Hill and Wild Turkey with artists Alabama Shakes, Band of Horses, Spoon, and more.

Results:

National press and alignments with popular artists, while thousands raised to support the Foundation. The activation grows from a 900 to 15,000 square foot experience, and Forecastle is hailed as “Bourbon’s Most Important Festival” by Wall Street Journal best-selling author Fred Minnick.

Bourbon Cares

Beer

Sierra Nevada

Mission:

Inspired by the Sierra Nevada mountain range, craft a new product that protects the world’s most breathtaking environments.

Strategy:

Travel to Sierra Nevada to craft a new beer with Steve Grossman (brother of founder Ken Grossman). Over three days, a new expression emerges, designed to appeal to our target audience. The product is launched before Forecastle with a multi-tiered, on-premise PR, marketing and retail strategy. It is showcased at multiple locations throughout Forecastle, with its unique story told at each location.

Results:

Millions of media impressions and thousands of new engagements for Sierra Nevada. For the Foundation, thousands raised to protect critical wildlife habitats from Argentina to Indonesia, Belize to Kentucky. 

Chantey Session IPA

Beer

Sierra Nevada

Mission:

Inspired by the Sierra Nevada mountain range, craft a new product that protects the world’s most breathtaking environments.

Strategy:

Travel to Sierra Nevada to craft a new beer with Steve Grossman (brother of founder Ken Grossman). Over three days, a new expression emerges, designed to appeal to our target audience. The product is launched before Forecastle with a multi-tiered, on-premise PR, marketing and retail strategy. It is showcased at multiple locations throughout Forecastle, with its unique story told at each location.

Results:

Millions of media impressions and thousands of new engagements for Sierra Nevada. For the Foundation, thousands raised to protect critical wildlife habitats from Argentina to Indonesia, Belize to Kentucky.

Chantey IPA

Natural Products

Whole Foods & Heine Brothers

Mission:

Create a new coffee blend that attracts new customers to Whole Foods and Heine Brothers, while supporting indigenous Central American communities and protecting critical biodiversity.

Strategy:

Pair national and local retailers Whole Foods and Heine Brothers on a unique, proprietary, give back blend. Leverage Heine Brother’s extensive grower relationships, while partnering with Whole Foods to maximum awareness. Launch a targeted, PR & MKTG campaign across retail and non-profit channels, to share the story and reach unreachable customers in a competitive landscape.

Results:

Whole Foods attracts a new audience, interested in the partnership and collaborative, give-back mission. For Heine Brothers, a proprietary product that reinforces the company’s longstanding commitment to the communities in which it operates, while keeping its coffee line fresh and loyal customers interested.

Kentucky Dreams

Natural Products

Whole Foods & Heine Brothers

Mission:

Create a new coffee blend that attracts new customers to Whole Foods and Heine Brothers, while supporting indigenous Central American communities and protecting critical biodiversity.

Strategy:

Pair national and local retailers Whole Foods and Heine Brothers on a unique, proprietary, give back blend. Leverage Heine Brother’s extensive grower relationships, while partnering with Whole Foods to maximum awareness. Launch a targeted, PR & MKTG campaign across retail and non-profit channels, to share the story and reach unreachable customers in a competitive landscape.

Results:

Whole Foods attracts a new audience, interested in the partnership and collaborative, give-back mission. For Heine Brothers, a proprietary product that reinforces the company’s longstanding commitment to the communities in which it operates, while keeping its coffee line fresh and loyal customers interested.

Kentucky Dreams

"JK's thoughtfulness in which he designs and combines brands with philanthropic interests allows for a deep, meaningful interaction. It serves as a brand building catalyst, a pathway to success. Once you engage with his ideas, you tend to get a lot of bang for the proverbial buck and ultimately, that is what helps brands grow."

– Campbell Brown, President of Old Forester